IntentSites vs websites

Question

IntentSite · Accepted Answer

A website is built for navigation.

An IntentSite is built for understanding, interaction, and decision-making.

## **Traditional website**

• Organizes information through pages and menus  
• Requires customers to search and navigate  
• Focuses mainly on traffic and clicks

## **IntentSite**

• Organizes information around customer intents  
• Delivers direct answers and interactions  
• Helps AI and customers understand your business  
• Captures intent signals behind decisions